An optimized Amazon listing is the key to better visibility and search rankings on Amazon. At the same time, managing and maintaining an optimized listing is a critical step in ensuring success on the platform. Failing to do so, or failing to follow Amazon’s guidelines during this process, can lead to your listing being suppressed.
Read on to know how this issue can impact your eStore performance and how you can fix suppressed Amazon listings.
The Risks Associated with Suppressed Listings
When your Amazon listing is suppressed, it likely means that you’re not following one of Amazon’s important guidelines. Suppressed listings can have a significant impact on your ranking and may cause customers to abandon your product page.
Here are some of the risks associated with suppressed listings:
1. Your ranking will drop.
When your listing is suppressed, it’ll likely lose its position in the search results and be lower down on the page. This could lead to lost sales as customers are less likely to find what they’re looking for when searching on Amazon.
2. Customers won’t find your product.
If your listing is suppressed, potential customers who search for products similar to yours on Amazon won’t see it. This can reduce the chances of them buying anything from you, and could lead them to your competitors instead.
3. You’ll lose credibility amongst potential buyers.
A buyer can not search for a product if its listing is suppressed. Therefore, if you have loyal customers who look forward to your products, they will have no way to reach your listing. In this way, a suppressed listing will damage your reputation as an eCommerce business owner. It also means that you may miss out on valuable customer reviews and feedback that would help promote your product more effectively.
How to optimize your Amazon listing to avoid Suppression
There’s no denying that optimizing your Amazon product listings can be time-consuming and tedious work, but it’s important to keep up the good work on a regular basis in order to see results. Additionally, optimization is also the key to fix Amazon suppressed listings.
A few things you can do to help optimize your product listings in light of suppression-related issues are as follows:
1. Detailed product descriptions: Make sure your product description is detailed, including all the important information about your product. Include information such as the UPC, bullet points, description, and brand info to help potential buyers learn everything they need to know.
2. Valid listings: Make sure your listing is up-to-date and accurate. If your product isn’t selling well or you notice an increase in suppressed listings, it may be time to check your listing information.
3. Contains an image that complies with the website’s guidelines: To ensure your listing appears in the search results, make sure all important information is included and your image conforms to Amazon’s guidelines.
4. Product is prohibited from sales on Amazon: To avoid this situation in the first place, make sure that your product isn’t prohibited from sale on Amazon. If you’re unsure whether or not your product falls under one of Amazon’s prohibited categories, contact customer service. They can help you figure out if your product qualifies and guide you through the process of submitting a listing.
5. Title length: To prevent your listing from being suppressed, make sure that your title is under 200 characters. If your listing meets these requirements, it should be visible to potential buyers regardless of its rank.
Fixing Amazon suppressed listing
Here are a few things that you can do to fix Amazon suppressed listings.
Option 1:
- First, go to Seller Central’s Inventory tab.
- Then navigate to the ‘Manage Inventory’ button.
- Now if you have any suppressed listings, a ‘Suppressed’ button will appear (If no ‘Suppressed’ items are displayed, congratulations—all listings are operational).
- If the button is visible, click ‘Suppressed.’
- After that select the desired product listings
- Go through the listings and edit those that need more information, or click ‘Manage Images’ to fix those that lack product images. You need to remember every product listing includes an Amazon Product Summary page that details all suppression and quality issues.
- When you’ve resolved all of the issues, click ‘Save and Finish’ to exit.
Option 2:
- First, navigate to Inventory.
- Then choose Inventory reports.
- Now from the select report type drop-down menu,
- After that select Listing quality and suppressed listing report.
- Select the Excel report format now.
- Then, click Request report to download the report. The reports may take some time to appear; you may have to wait up to 45 minutes.
- Check the status of the report and download it when it is complete.
- It’s time to go over the report again. Open the file and sort the Alert name column by Suppressed.
- Then, in the Data definition tab, update Corrected values while checking Accepted values under the Enhancement opportunities tab.
- Navigate to the Inventory tab after saving the report changes.
- Then click the Add products via the upload button.
- The upload file is accessible via the Check and upload your inventory file tab.
- Now select Listing quality and suppressed listing file.
- Then, select Choose file and navigate to your previously saved Excel report.
- Finally, select the Upload option. This procedure could take up to 24 hours to complete.
Take Away
If you’re an Amazon seller and your listing is not showing up on the main page of the site, there’s a good chance that it’s been suppressed due to low product quality, duplicate listings, or similar listings. If you think your listing might be suppressed, there are a few things you can do to try and fix the problem and protect yourself from Amazon’s suppressed listing. By following these simple tips, you’ll be able to ensure that your products will stand out from the competition and generate profits for you!
To further improve your chances of ranking high on Amazon search results, consider using Amazon Listing Optimization Services. The specializes in helping sellers boost their product’s visibility on Amazon with optimized listings that comply with Amazon’s ranking algorithm. By working with them, you can ensure that your products are listed in a way that maximizes sales potential and customer engagement.
If you have any doubts, then you can contact us today for more information about Suppressed listings on Amazon.
Author Bio:- Jessica Campbell is working as a content strategist at Data-Entry-India.com, a leading data solutions & eCommerce management company. With an overall experience of 5+ years, she is fond of writing about various data transformative solutions like data standardization, data enrichment, data annotation, video annotation, etc. Moreover, she has published more than 2000 articles & informative writeups about eCommerce & Amazon marketplace solutions covering Amazon listing optimization, Amazon PPC management services, Amazon SEO & marketing, Amazon store setup, and Amazon product data entry. Her well-researched and valuable writeups have helped thousands of businesses to uncover rich insights, strengthen their business processes, and stay afloat.
