If you are a marketer or business owner, you must have been told to use search engine optimization (SEO) techniques to get visibility on the internet and get relevant traffic.
Why is that so important? SEO plays a crucial role in ranking the website on the search engine result page (SERP). This enables to drive of a great amount of traffic to the website which helps in generating leads and gaining customers for the business. Further, it helps in increasing revenue and building a great business out of it.
SEO optimized content has a great impact on the website. When you indulge in digital marketing, SEO and content go hand in hand. Why so? Well, to reach at top of the search engines, content and SEO needs to work together.
Moving further, SEO optimized content assists in making a brand. How? Any brand needs visibility, the right audience, and sales. Right? SEO friendly content offers it all. It is a free and organic way to generate website traffic and a relevant audience that helps in increasing revenue for the business.
In fact, according to a 2018 SparkToro survey, Google is the main source of the traffic to websites. On average, Google is responsible for 57.8% of all referral traffic (11x the traffic that Facebook drives to the average site). This means if you want to invest in one marketing channel to generate revenue, make it SEO. This will help you further in calculating the return on investment (ROI) that you will get when you gain profits.
Now, the relationship between SEO and content is pretty much clear. Let’s quickly jump to know how can SEO optimized content be beneficial for businesses. Consider the points below to understand in depth.
Benefits of SEO Optimized Content
1. Improves SERP Ranking
SEO friendly content makes the search engine read the page properly which helps in indexing the page. Further, it helps in improving your ranking on the SERP. This leads to driving traffic to the website.
What you need to do is keep content fresh and original. Relevancy is an important key factor in ranking your website. Hence, make sure your content is not old and irrelevant.
2. Generates Traffic
Any digital marketer knows that without SEO, you can not generate traffic to your website. Why so? Because the content in itself is not enough to show the visibility of the website on the SERP. It is only SEO optimized content that can generate a good amount of traffic to the website.
In fact, SEO optimized content is the foundation of free and organic traffic generation. Once your SERP ranking is improved, you can generate traffic easily.
What you need to do is make sure that you are continuously generating high-quality content that is relevant to the audience. This will help in better ranking on the SERP, leading further to getting the right traffic to the website.
3. Increases Domain Authority
SEO optimized content influences the Domain Authority. How? when you improve the overall SEO health of your website, you can increase your domain authority.
If you particularly focus on the quality as well as the quantity of the external links along with other factors like your content quality, SEO performance, and social signals, it easily increases your domain authority.
What you need to do is include backlinks that attract traffic to your website and improve your SEO score. This will help in improving your Domain Authority naturally.
4. Connects with the Audience
SEO friendly content targets the audience’s needs. SEO optimized content ensures that it is audience-centric and fulfilling the requirements of the audience. It focuses on what the audience is looking for on the search engine and what you are serving them through your website. Once the audience is sufficient with the content they are looking for then your business will take a boost. SEO friendly content is the key to success in business.
What you need to do is create content targeting the right audience. Proper use of the right keywords can help in connecting with the audience easily. If the audience is getting the solution from your website, then they will visit your website repeatedly, hence, making them a loyal customer.
5. Improves Lead Conversion
Adding quality content to your website improves the chances of lead conversion. How? when you generate SEO optimized content with all the information necessary for the audience to get the solution to their problem, it automatically builds trust in the user.
What you need to do is to produce content that is engaging and solves the queries of the customer. This will help in converting the user into a potential customer that will bring good revenue for your business.
To wrap up
SEO optimized content can be beneficial for businesses. It is a great way to convert leads into loyal customers that will re-visit your website to get your services. Therefore, if you want to be seen on the SERP, and get exposure to your business, then commit yourself to generate SEO optimized content consistently that will help your business to grow and generate revenue in the future.