The SEO-friendly eCommerce platform is that friend who always has the right seats for concerts.
Although if you have an existing method of getting into the SERPs, choosing an alternative with built-in SEO tools enhances your odds of earning the top rankings. And thus to stand out on the stage prepared to pique the interest of your top draft picks!
But how can you choose between all of the platforms currently on the market? Which eCommerce platform boosts your SEO? In this article, we will provide you with the answers…
The elements to take into account when choosing an SEO-friendly eCommerce platform
Your e-commerce website links search engines to your content. In other words, it must be solid! Software that lacks the necessary SEO tools may make it difficult for search engines to find your pages.
Before choosing a solution, here are the elements that an SEO-friendly platform must absolutely include:
An intuitive user interface
A user-friendly design is essential for a positive customer experience. Think about it, your team will need to use the eCommerce platform pretty much every day. They will require an intuitive resource that requires no technical knowledge or expertise.
The goal is obviously to effortlessly incorporate all of the best SEO strategies on a regular basis while also boosting traffic generation on your page.
To that aim, choose a system that permits your developers to code in their chosen programming language, or a readymade option if your contributors do not know HTML.
The scalability of the SEO eCommerce platform
Google and its algorithms… It’s quite a story! The Mountain View company has been researching AI for years in order to increase the quality and relevancy of its output.
Website managers must constantly adapt to new rules. So, you might as well choose a flexible platform, which will allow you to follow SEO trends.
You must also plan for the new formats. Nowadays, you must consider Vr Technology, Mixed Reality, and voice assistants. Be sure to choose a platform solution that can support these emerging channels.
Synchronization with your third-party applications
Who claims eCommerce SEO isn’t a technology that can be readily integrated into your application areas? Your automation system, emailing tool, business analytics tool, Web Analytics, Salesforce… For efficient SEO, you must integrate your many applications.
Find a suitable solution with extensions or robust APIs that enable synchronization and access to all of your devices.
On-page SEO features
On-page SEO makes it easy to customize and organize the content of your page in order to improve how it shows in search results. Search engines complete the spaces when these items are not clearly stated. And this is not always very relevant!
Natively or via plugins, make sure that the selected platform offers the possibility to:
- Edit title and metadata
- Customize title tags
- Optimize image and media SEO
- Create your own URLs
- Manage redirects
Website crawling and indexing management
You most likely have your site’s pages that you do not want to appear in search results. This can include previous program landing pages as well as internal materials. An SEO-friendly platform should give you the power to control what is available for crawling and indexing.
Before choosing your tool, look for options like:
- The automatic creation of a sitemap
- A Noindex directive for pages
- Canonical tags for duplicate content control
- Regulate over 301 redirects as well as other
These features, including on-page SEO parameters, can indeed be native or introduced through a plugin.
Schema markup support
Schema markup sometimes referred to as “structured data,” is a piece of code that can be added to a website page to describe the major elements of the material. Such extra tags assist search results in properly comprehending the content. Because of this data structure, your material is qualified for featured snippets or Google ranking, which access the entirety and click-through rate.
An SEO-friendly eCommerce platform facilitates the implementation of schema markup. However, ensure to double-check that this capability is available on every page and that the code is properly inserted in the head tag, especially if the data is put in manually.
An analytical tool… or the ability to integrate your own
eCommerce platform offers built-in analytics tools that allow you to regularly measure the performance of your SEO efforts. The most comprehensive systems will allow you to do the following:
- Organic traffic
- Keyword performance
- Page performance
- Bounce rates
- Inbound links
- Duplicate content
You must also be capable of installing your preferred analytics tools as extra extensions.
Fast page loading
You are well aware that the performance of your web pages affects your ranking in SERPs. An eCommerce platform with poorly written code or unoptimized images can slow down the loading of your content and therefore affect your ranking.
Ascertain that the option you select enables you to take steps to speed up display processes and effectively regulate the pace of your site.
The more you can personalize your website, the more opportunities you have to optimize your visitors’ experience. Moreover, the length of the session, in addition to the number of pages visited, has an impact on your SEO. These factors, which are part of Google’s well-known Core web Vitals, are critical for putting you in the first place.
The same goes for viewing on mobile! An SEO-friendly platform adapts perfectly to smartphones and helps you optimize navigation on small screens.
6 SEO-friendly eCommerce platforms to discover
Seems like you know what you want, here are six SEO-friendly eCommerce platforms to consider:
1. Magento, an overpowered eCommerce platform
Let’s start with one of the most powerful platforms on the market: Magento. Used by very large companies such as Nike, Christian Louboutin, Coca-Cola, Jaguar, Zadig and Voltaire, Burger King, Pierre Fabre, and Seat, this open-source solution is 100% customizable, flexible, and scalable. The one you want to boost your organic reference and fast climb the search engine rankings.
For support, call on a dedicated Magento developer.
Among the strong features of this pro-SEO eCommerce platform, you will find:
- Meta descriptions may be simply adapted to all of your item pages.
- Alt text optimization of product images.
- The development of a well-structured (yet modifiable) sitemap automatically.
- Creating canonical URLs to avoid duplicate content.
- Automatic filling of structured data.
- The complete and detailed configuration of your order, account, shopping cart, and administration pages (with the possibility of switching them to “nofollow”).
- The ability to create carousels of product recommendations and other content designed to retain visitors (an important SEO factor).
- The addition of an SSL certificate auto for pages containing personal information and private information.
2. WordPress, the famous eCommerce platform
WordPress remains the best-known eCommerce on the market today. This solution is SEO-friendly regardless of whether you have blogged, a showcase site, or an online store.
Natively, WordPress has many options for:
- Edit your URLs
- Generate XML sitemaps
- Boost page loading speed
- Minimize images
- Generate analysis reports on your SEO strategy
- Build 1 or more sitemaps with a single click.
- Improve the readability of your content
- Modify the robot.txt file and, more broadly, all site file types.
But it is possible to add plugins to go even further! For support, call on a WordPress developer.
3. Shopify, a turnkey eCommerce platform to get started
Shopify, a significant platform for newbies, is geared toward professionals who wish to commence e-commerce with a small number of products. This eCommerce provides the following SEO features:
- Target keywords
- Add alt text to media
- Optimize the structure of your website
- Create redirects and XML sitemaps
- Manage canonical URLs
Shopify also collaborates with CDN supplier Cloudflare to optimize page load times. If you wish to go beyond native SEO solutions, there are numerous plugins available to help you improve your sitemap, address bugs, reinforce structured data, boost local SEO, and many more.
4. Joomla, the SEO-friendly eCommerce platform for everyone
Joomla is a popular CMS because of its effectiveness in terms of performance and customer experience. You can do the following without installing extensions:
- Write meta descriptions and titles
- Enable gzip compression
- Change how your URLs are generated
- Structure your content for Google snippets
- Create an XML sitemap
- Set up redirects
- Cache pages on your site to improve performance
- Designate canonical URLs to help search engines locate the most relevant version of a page
Drupal is the SEO eCommerce platform for you if you have coding skills! Mainly because it is totally adjustable, allowing you to optimize all of the Core web Vitals aspects and structure it based on your keyword strategy.
One perk of Drupal is the efficiency with which your sites load! Most components are immediately cached, which increases the content’s display time.
Additionally, this channel provides a variety of plugins to help you maximize your natural referencing and:
- Establish analysis reports of your positioning
- Add rich data to your content
- Customize your URLs
- Manage redirects
- Create perfectly structured sitemaps
- Optimize image and media referencing
Dedicated specifically to e-commerce sites, Prestashop is an SEO-friendly eCommerce platform.
If you can adjust your fundamental SEO features directly through the UI, you can go much farther using plugins like SEO Manager.
The latter allows you to automatically generate metadata for a product, supplier, brand, and category pages. It also inserts your keywords into general tags. For those who manage an online store with hundreds of references, this is a real time saver.
Our tips for selecting the best SEO eCommerce platform
Opting for an SEO-friendly eCommerce platform is not enough to improve your SEO. Once technological aspects are in place, consider your content marketing strategy, from development to delivery, to ensure maximum visibility.
If you need support in installing an eCommerce platform or in your SEO strategy, call on an eCommerce developer.
About the Author:
Rakesh Donga is a Certified Magento Developer and CEO at MagentoBrain with 8+ years of experience in eCommerce development. MagentoBrain is the leading eCommerce web development company that also offers Magento 2 Migration Service, Magento Upgrade Service, eCommerce Solutions, and other IT solutions.